Indian Institute of Management, Lucknow

Professor Customer Relationships: Profitability/CLV drivers,... View Profile

Professor Marketing, Technology Adoption by Consumers, Multi... View Profile

Professor Marketing, Customer switching behavior and sales f... View Profile

Professor Marketing, Consumer Behavior, Relationship Marketi... View Profile

Professor Marketing, Retail and Distribution Issues in Rural... View Profile

Associate Professor Retail Management, Sales and Distribution, Strateg... View Profile

Associate Professor Pricing Strategy, Promotions Strategy, Consumer Be... View Profile

Associate Professor Factors affecting consumer decision making, consum... View Profile

Associate Professor Senior Citizen Shopping Behaviour Food Shopping B... View Profile

Assistant Professor Branding, Pricing and Promotion... View Profile

Assistant Professor Design Thinking, Consumer Behavior, Services Marke... View Profile

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