Academic Identity

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  • Prof Amit Mookerjee

  • Professor
  • Indian Institute of Management, Lucknow
Publications 2001 - 2022

Publications

  • 7
    Journal Articles
  • 1
    Conference
    Proceedings
  • 7

Citations / H-Index

96 Citations
5 h-index
45 Citations

Co-author Network

Expertise

Business

Customer Relationships: Profitability/CLV drivers, Satisfaction, Trust, Commitment. Loyalty.Consumer Research: Geo-demographic consumption patterns, Customer Value, involvementValue orientation, drivers of adoption, demographic-values-lifestyles linkage in India.

Personal Information

Prof Amit Mookerjee

Male
Indian Institute of Management, Lucknow, Prabandh Nagar
Lucknow, Uttar Pradesh, India - 226013

Experience

  • Professor

    Marketing

    Indian Institute of Management, Lucknow

Qualification

  • Ph.D

    Mohanlal Sukhadia University

Publications (8)

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