Academic Identity

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  • Dr Rajeev Kumra

  • Professor
  • Indian Institute of Management, Lucknow
Publications 2005 - 2022

Publications

  • 18
    Journal Articles
  • 8

Citations / H-Index

72 Citations
5 h-index
31 Citations

Co-author Network

Expertise

Business

Marketing, Customer switching behavior and sales force evaluation.

Personal Information

Dr Rajeev Kumra

Male
Indian Institute of Management, Lucknow, Prabandh Nagar
Lucknow, Uttar Pradesh, India - 226013

Experience

  • Professor

    Marketing

    Indian Institute of Management, Lucknow

Qualification

  • Ph.D

Membership In Professional Bodies

Australian and New Zealand Academy of Management

Member

All India Management Association

Member

Australian and New Zealand Academy of Management

Member

All India Management Association

Member

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Publications (18)

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