Academic Identity

Vidwan-ID : 56213

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  • Dr Anita Goyal

  • Associate Professor
  • Indian Institute of Management, Lucknow
Publications 2011 - 2022

Publications

  • 6
    Journal Articles
  • 2
    Review
  • 1
    Editorial
  • 1
    Note
  • 2

Citations / H-Index

22 Citations
3 h-index
8 Citations

Co-author Network

Expertise

Management

Factors affecting consumer decision making, consumer buying behaviours Innovations and marketing strategies for services Product marketing strategies and brand issues

Personal Information

Dr Anita Goyal

Female
Indian Institute of Management, Lucknow, Prabandh Nagar
Lucknow, Uttar Pradesh, India - 226013

Experience

  • Associate Professor

    Marketing

    Indian Institute of Management, Lucknow

Qualification

  • Ph.D

Publications (10)

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