Marketing

121
Journal Articles
4
Books / Chapters
1
Books
8
Other
678
Citations
1236
Citations
Scopus
16
h-index

Prof Amit Mookerjee

Professor Customer Relationships: Profitability/CLV drivers,... View Profile

Dr Moutusy Maity

Professor Marketing, Technology Adoption by Consumers, Multi... View Profile

Dr Rajeev Kumra

Professor Marketing, Customer switching behavior and sales f... View Profile

Dr Satyabhusan Dash

Professor Marketing, Consumer Behavior, Relationship Marketi... View Profile

Dr Rajesh K Aithal

Professor Marketing, Retail and Distribution Issues in Rural... View Profile

Dr Ashish Dubey

Associate Professor Retail Management, Sales and Distribution, Strateg... View Profile

Dr Prem Prakash Dewani

Associate Professor Pricing Strategy, Promotions Strategy, Consumer Be... View Profile

Dr Anita Goyal

Associate Professor Factors affecting consumer decision making, consum... View Profile

Dr Devashish Das Gupta

Associate Professor Senior Citizen Shopping Behaviour Food Shopping B... View Profile

Dr Sameer Mathur

Assistant Professor Branding, Pricing and Promotion... View Profile

Mr Anirban Chakraborty

Assistant Professor Design Thinking, Consumer Behavior, Services Marke... View Profile

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